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Why do flowers have bright colors?

(Source: Wonders of Our World, W.O.W., The Ohio State University)

Brightly colored flowers attract different insects to come visit the flower. When insects like bumblebees perch on a flower’s petals looking for nectar, pollen gets stuck to their bodies. When insects fly off to another flower, the pollen is transferred to the new flower. This is called pollination, and it makes new seeds grow. In order for plants and flowers to have new seeds to continue growing, pollination must happen. Brightly colored petals help this process along by attracting different bugs to visit their petals.

Ohio Governor’s Residence and Heritage Garden
358 North Parkview Ave., Columbus, Ohio 43209