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Roseville marketed its wares primarily towards middle-class housewives who wanted distinguished, quality furnishings for their homes. A February, 1945 advertisement in 'The American Home' announces the availability of the Clematis pattern "at department stores and gift shops" and touts its "lovely color tones, graceful new art forms...[and] decorative beauty unsurpassed for charm and interest".

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  DSCN4004_edited.JPG - Roseville marketed its wares primarily towards middle-class housewives who wanted distinguished, quality furnishings for their homes. A February, 1945 advertisement in 'The American Home' announces the availability of the Clematis pattern "at department stores and gift shops" and touts its "lovely color tones, graceful new art forms...[and] decorative beauty unsurpassed for charm and interest".  
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